McDonald’s

 This is an annual report for the company McDonald’s. This specific report is from 2021, and we all no what big life event happened in 2021. This report covers how the company felt they were pioneers in how company should have reacted to COVID-19. I used this idea and their 1960 slogan, “Look For the Golden Arches,” to guide my visual direction for this report. I blended illustration and photography and incorporated the suggestion of Golden Arches throughout, that resemble past McDonalds marketing campaigns.