Kindness Inc.

If you’re ever in the mood to stab responsibly, Kindness Inc. is the company for you. Kindness Inc. is a self defense online niche retailer, specializing in, you guessed it, knives. (Legally, this brand does not promote murder) The brand is designed to be approachable to woman seeking self defense weaponry but are opposed to the heavy duty appearing weapons that are often marketed. The brand and it’s weapons are also intended to look harmless and unimposing to potential threats. I’ve created an interactive user focused website, an email newsletter, a main package design and an animated logo.